At Hyundai we’re exploring how senses affect our emotional state when driving. We’re doing this to help make people’s journeys better.

House of Hyundai was a three-day sensory experience that inspired drivers and gave them a glimpse into what the future of driving could look like.

Visitors met cutting-edge innovators and experts as they travelled through sensory zones exploring Touch, Taste, Sight, Smell and Hearing.  Guests also learned more about Project IONIQ which gathers top academics to forecast trends and future mobility, as well as seeing the first outcome of this project – the eco-friendly Hyundai IONIQ.

House of Hyundai is now closed, but you can still try our online DET and discover how emotionally intelligent you are behind the wheel.



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