Project Ioniq: In a world where two-thirds of our population will live in a mega city, By 2030, what will future mobility look like?

Project IONIQ is a long-term research and development project that will predict and redefine how people will travel in the future. Visitors to House of Hyundai learned about the 12 “megatrends” that will shape the future of the car industry by 2030, including ‘neo-fronterism’, ‘high-concept society’ and ‘eco-ism’.

It also showcased the first outcome of this project: the new Hyundai IONIQ.

IONIQ is the world’s first car offering three electrified powertrains within one body type. With a choice of hybrid, electric or plug-in hybrid, the Hyundai IONIQ is making low-to-zero emission mobility truly accessible and represents the next-generation of eco-friendly vehicles.