The Hearing Zone: Hyundai & Spotify reveal the UK's ultimate driving playlist

Swedish streaming pioneer Spotify unveiled the ultimate driving playlist of the summer at House of Hyundai’s Hearing zone.

Our research shows that one of the greatest factors affecting our emotions when we drive is sound. Sound has seen huge innovation over the last 50 years, as the world moved from radio and records to streaming, but the coming trend is when things get personal

Companies like Spotify have enabled us to expand our in-car soundtrack beyond just radio DJs, the CDs we can fit in the glovebox and the contents of an MP3 player. By using ‘big data’ they can help us discover obscure music that we will love while also teaching us ever more about what people want from music.